Marketing starts with a customer and an objective. Decide whether you need help with organic search, a specific acquisition channel or a coordinated plan before asking for proposals.
SEO specialist or digital marketing professional?
Choose an SEO specialist for crawlability, search intent, site structure and organic landing pages. Choose broader digital marketing support when the work spans paid campaigns, email, content and measurement. If the brief includes both, ask who owns implementation and how each channel will be evaluated.
Keep service fees and channel costs separate
Ask for a proposal that separates professional time from advertising spend, production, subscriptions and website development. Agree which accounts remain yours and what reporting you receive. Traffic and impressions can help diagnose progress, but tie the work to the enquiries, sales or other outcomes that matter to you.
